CHASEENERGY.IO
Attract
Use a culture-led event experience to create attention, relevance, and a reason to engage.
Companies / EvoSpend
EVOSPEND ×
LRG MASTERCARD
From Mobile Banking Product to Live Cultural Activation
A white-label debit rewards platform brought to life through card enrollment, mobile onboarding, and an on-site brand experience at Rock the Bells.
The activation
Watch the Activation
Google Drive preview. OPEN VIDEO IN A NEW WINDOW ↗
Customer journey
From Interest to Activation
Onboard
Move from interest to card signup and identity verification through a streamlined mobile flow.
Reward
Connect participation to branded access, merchandise, and experiences that reinforce value.
First-party project evidence
View the LRG Mastercard Deck
The embedded presentation documents the card program, mobile experience, rewards model, and activation strategy.
Product
Designed a white-label debit rewards platform and co-branded experience that connected financial utility with the culture of the partner brand.
Operations
Coordinated enrollment, identity verification, program workflow, partners, and fulfillment for a high-volume on-site experience.
Market Experience
Activated the program through an immersive event presence that converted attention into participation and product adoption.
Transferable experience
What This Experience Makes Possible
Product to Market
Move a financial concept into a branded, market-ready offering with a clear customer journey.
Streamlined Onboarding
Reduce friction across digital signup, verification, enrollment, and activation.
Live Activation
Design on-site experiences that turn cultural attention into active users.
Commercialization
Connect engagement to partner value, customer adoption, and long-term commercial outcomes.